The twitter marketing campaign for this album hinged on claiming it as a paragon of ‘the real New York sound’, but what does that actually mean in 2013? The current NY scene is stylistically fractured, so I’m skeptical of the idea that Troy Ave, or any one rapper in general, can centralize and define it. There is a lot of talent around, but nobody who is simultaneously that good and that influential. Still, I do like Troy Ave’s dead-eyed, cold-hearted coke dealing narratives very much and his stylistic bona fides as New York rapper are clearly legit. So while a claim that this is THE New York album is a bit tenuous, it is nevertheless a very good New York rap record.